The Macallan one of the biggest brands in the whisky industry if not even the biggest, will release a series called red collection.
The series will consist of 6 different bottles ranging from
40 year old, 50 year old, 60 year old, 74 year old, 78 year old which means it will contain the series will contain not only one of the oldest bottles Macallan ever made but two of the oldest which then is 74 year old and 78 year old.
“Created from some of the world’s oldest and rarest casks it is an incredible privilege to have crafted The Red Collection, the pinnacle of The Macallan’s portfolio,” says Kirsteen Campbell, who was appointed master whiskey maker at The Macallan in 2019. “It’s thanks to the foresight of previous custodians of The Macallan, who laid down and aged these extraordinary casks, that we have been able to curate such a remarkable selection of whiskys. Each precious drop offers a unique opportunity to explore The Macallan’s whisky making legacy. ”
So, why ‘The Red Collection’? It was “inspired by the significance of the color red throughout the history of the brand”, according to the press release. The distillery charts this history back to its founder Alexander Reid, whose surname means ‘the red one’. Then owner Roderick Kemp launched The Macallan Choice Old range in 1903 which was shipped in cases labeled with red print to distinguish it from existing whiskeys, which featured black labeling. By 1980, red was chosen to feature again in the release of The Macallan’s then oldest vintages, dated 1938, 1940 and 1950, with Allan Shiach, chairman of The Macallan at that time, tying a red ribbon around the bottlings to denote their age and value. So, yeah. Loads of red.
The series will be released in limited editions and each bottle will be different number of bottles which means that it will mean that a complete collection will be extremely rare.
The Macallan Red Collection will truly be something out of the ordinary and will be a great icon in the whisky industry. Although the phase price tag will be extremely high, it will certainly not stop whisky lovers from trying to get their hands on it. The price will certainly continue to rise in the secondary market, which makes it difficult to put an exact value on this spectacular collection.