Whisky investment

The experts at The Spirits Embassy, the leading rare whisky and spirits marketplace in the UK, give us the low down on whisky investment in 2019.

By LLM REPORTERS on 1st august 2019

The whisky market has been celebrating consistent growth for at least the past five years, meaning collectors and investors across the world have seen their collections improve over time. Rare Whisky 101 has been producing investment reports since 2014 and have noted considerable gains every year since. These reports include investment comparisons with such markets as Brent crude oil, the FTSE 100 and gold, showing that, in every year, the rare whisky Apex 1000 dwarfed the other markets for growth.

There has never been a better time to invest in whisky. Its intrigue is becoming increasingly prevalent across the world, even pushing in to China which has previously been a highly resistant market. Aside from the powerhouse that is Scotch whisky, emerging markets such as that of Japan are growing rapidly, meaning opportunities for investment are growing and becoming more diverse each year.

Additionally, Whisky Invest Direct notes that, since 2008, barrelled whisky has never returned less than 60% when held for at least six years. This shows the consistency of whisky as a product, as it is difficult to depreciate in quality. An 18-year-old Macallan whisky will always be an 18-year-old Macallan if left unopened, and typically older expressions are regarded more highly. For cautious investors, this also means that holding on for just the right moment holds less risk than other typical investment markets.